Nutrition21 LLC (stand 116) newest patented beauty-from-within ingredient is Lustriva.

While conventional biotin is often used in beauty supplements, its benefits are vague. Lustriva is a clinically-substantiated patented complex that combines Bonded Arginine Silicate with Magnesium Biotinate to promote healthier-looking hair and skin, according to Nutrition21.

Lustriva is unique in that it significantly increases biotin solubility 40 times greater than that of D-biotin, the form of this vitamin commonly found in beauty products.

In a clinical study, healthy women who received Lustriva experienced thicker hair as well as a nearly 20% increase in hair growth in as little as three weeks. In the same study, participants also experienced improved skin texture and a 10% reduction in the appearance of wrinkles in just 12 weeks.

According to Catherine Kwik-Uribe PhD, Nutrition21’s vice president of scientific and regulatory affairs, "There are many options in the market today. The research shows that Lustriva's unique formulation offers 2-in-1 benefits that you can see and feel.

“Fortunately, the science and technology behind Lustriva offers formulators the assurance they need that the right forms of biotin and silicon makes all the difference; the highly bioavailable forms of silicon and biotin can only be found in this product," she added.

Lustriva is self-affirmed Generally Recognized As Safe (GRAS) status and can be easily incorporated into a variety of products, including dietary supplements, functional foods, gummies and gels and ready-to-drink beverages in a small clinical dose of 160mg.

More info: Nutrition21, www.nutrition21.com